Following the hugely successful design of a new product catalogue and a series of lively posters celebrating 60 Years of Design Excellence, Knoll invited NB to reinvigorate their brand identity. Despite a distinguished history, their profile was on the decline, and a lack of cohesion and quality across the brand’s graphics was evident.
We revived the equity of the brand’s heritage by resurrecting the original identity and bringing a contemporary tone to the supporting visual language. The famous red logo was pushed to the fore of communications collateral, set on a large scale as often as possible. Impressed with the brand’s vitality following our earlier work, Knoll gave us an exceptional amount of creative freedom and we effectively became design guardians of the brand in Europe. We brought a fresh new feel to everything from stationery, invites and folders to product catalogues and interior signage, whilst keeping the heritage that Knoll were famous.
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